Gupshup

Messaging infrastructure platform for NGOs & SPOs

Gupshup is a conversational messaging platform that enables organisations to build and deploy communication workflows across channels such as WhatsApp, SMS, and other messaging services.

Gupshup

Communication challenges for Nonprofits & Social Purpose Organisations

Challenge
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Many organisations require scalable communication infrastructure to reach large user groups

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Managing messaging across channels such as WhatsApp and SMS can be complex

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Setting up chatbot systems and APIs requires technical capability

Solution
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Platforms like Gupshup provide messaging infrastructure and APIs that enable organisations to build, automate, and scale communication workflows across channels.

Key capabilities of Gupshup

Core capabilities that support messaging infrastructure and communication workflows.

WhatsApp Business API access

Enables organisations to send and receive messages through WhatsApp at scale

Chatbot infrastructure

Supports building automated conversational flows for user engagement

Multi-channel messaging

Allows communication across channels such as WhatsApp, SMS, and web

Workflow automation

Enables rule-based and event-driven messaging workflows

Developer APIs and integrations

Developer APIs and integrations

Provides APIs for integrating messaging into existing systems

Language

Supports multiple languages depending on implementation and integration.

Pricing for Nonprofits

Gupshup follows a usage-based pricing model based on messaging volume and channel.

Platform Access

For organisations setting up messaging infrastructure

  • Account setup and API access
  • Access to messaging channels such as WhatsApp

Messaging Costs

For organisations running communication workflows

  • Based on number of messages and conversations
  • Pricing varies by channel (e.g., WhatsApp, SMS)
  • Includes platform and channel provider charges

Advanced / Custom Setup

For organisations with specific requirements

  • Custom integrations and API implementations
  • Workflow design and chatbot development
  • Support for large-scale deployments

Best suited for which nonprofits

Organisations with technical capacity or partners

Suitable for teams that can manage APIs or work with implementation partners

Programmes requiring large-scale messaging infrastructure

Useful for high-volume communication use cases

Platforms building communication layers

Relevant for organisations developing their own engagement systems

Similar tools

Other platforms provide messaging infrastructure and communication APIs.

TwilioCloud communication platform
MessageBirdMulti-channel messaging platform
KaleyraCommunication API provider

NGO References

Used as infrastructure by nonprofits and social sector technology providers to enable communication at scale.

HelpAge IndiaHelpAge India
Smile FoundationSmile Foundation

Frequently Asked Questions

What is Gupshup used for?

Used to enable messaging infrastructure and communication workflows across channels.

Is it suitable for nonprofits?

It can be used by nonprofits directly or through platforms and partners.

Who typically uses it?

Technology teams, developers, and organisations building communication systems.

Does it require technical expertise?

Yes, it typically requires technical setup or implementation support.

Can it be used without building a full platform?

Yes, but some configuration and integration are required.

Want to learn more?

Visit Gupshup

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