Runway

AI video generation and editing tools for nonprofits.

Runway is an AI-powered platform that enables users to generate and edit video content using machine learning models. It supports text-to-video generation, video editing, and visual effects within a browser-based interface.

Video content challenges for nonprofits & social purpose organisations

Challenge

Nonprofits often need to create short videos for campaigns, donor communication, training, and social media. However, producing such content typically requires editing tools, footage, and design skills that may not be available within small teams.

Creating visually engaging content can also be time-intensive, especially when teams need to adapt content across programmes, audiences, or languages.

Solution

Runway enables organisations to generate and edit video content using AI tools. It allows teams to create video clips from text, modify existing footage, and apply visual effects without relying on traditional production workflows.

Key capabilities of Runway

Text-to-video generation

Generate short video clips from text prompts using pre-trained models.

Video editing

Edit and refine existing video content using AI-assisted tools.

Visual effects and background removal

Remove backgrounds or modify elements within videos without manual editing.

Image-to-video capabilities

Create motion-based outputs from static images.

Browser-based workflow

Access and use the platform online without requiring specialised software.

Pricing for Nonprofits

Runway offers tiered pricing based on credits and feature access.

Free plan

Includes limited credits for video generation and basic features.
Suitable for testing and small-scale use.

Standard plan

Provides additional credits and access to more features.
Suitable for individuals and small teams.

Pro plan

Includes higher usage limits and advanced capabilities.
Suitable for teams with regular video production needs.

Enterprise plan

Custom pricing with advanced support and collaboration features.
Suitable for organisations with larger or ongoing requirements.

Best suited for nonprofits

Communication and campaign teams

Creating short videos for outreach, awareness, and digital engagement.

Storytelling teams

Developing visual narratives from programme work and impact stories.

Training teams

Producing explainer or instructional videos.

Small teams without production resources

Generating video content without dedicated editing or design support.

Frequently Asked Questions

What is Runway used for?

Runway is used to generate and edit video content, including creating short clips from text prompts and modifying existing footage.

Is it suitable for nonprofits?

Yes, particularly for organisations creating campaign, training, or storytelling videos without full production resources.

Does it require technical expertise?

No, but users may need to understand basic video workflows and prompt-based inputs to get consistent results.

Can it generate videos from text?

Yes, it can generate short video clips from text prompts, though outputs may require iteration to achieve desired quality.

Want to learn more?

Visit Runway