Digital Marketing
Course Description
This course introduces learners to comprehensive digital marketing strategies, focusing on integrated channel tactics (SEO, SEM, social, email, display), web analytics, and campaign management through practical projects. Understanding this is crucial because advanced digital marketing skills drive ROI and strategic growth in competitive markets today.
Tools / Techniques Covered
Google Analytics; SEO; SEM; PPC; Social Media Campaigns; Email Marketing; Web Design
Prerequisites
Basic understanding of traditional marketing (4P)
Difficulty Level
Advanced
Course Includes:
Skill
Social and Digital Media
Topic
Digital Marketing
Platform
Coursera
Provider
Illinois Institute of Technology
Duration of Course
60 Hours
Ratings
4.5 (40 reviews)
Course Language
English
Video Transcript
Yes