Google SEO Fundamentals
Course Description
This course introduces learners to the fundamentals of SEO, focusing on on‐page, off‐page, technical SEO, and keyword research. Understanding this is crucial because effective SEO enhances website visibility and drives organic traffic in digital marketing today.
Tools / Techniques Covered
Web Analytics and SEO; Information Architecture; Content Strategy; Keyword Research; Content Performance Analysis;
Prerequisites
≥ 2 years business/marketing experience; familiarity with social media.
Difficulty Level
Intermediate
Course Includes:
Skill
Social and Digital Media
Topic
SEO
Platform
Coursera
Provider
University of California
Duration of Course
10 Hours
Ratings
4.8 (3,655 reviews)
Course Language
English
Video Transcript
Yes