Introduction to Digital Marketing

what learn

Course Description

This course introduces learners to foundational digital marketing skills, focusing on social media marketing, email, PPC, content channels, audience analysis, and growth hacking strategies using tools like Semrush. Understanding this is crucial because these core skills enable effective online customer acquisition and campaign optimization today.

what learn

Tools / Techniques Covered

Digital Marketing; Web Analytics; Email Marketing; Content Marketing; Google Analytics; KPIs; Persona Development
Prequisites

Prerequisites

None

difficulty level

Difficulty Level

Introductory
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Course Includes:

  • skill
    Skill
    Social and Digital Media
  • topic
    Topic
    Digital Marketing
  • platform-name
    Platform
    Coursera
  • provider
    Provider
    IBM
  • duration of course
    Duration of Course
    10 Hours
  • course-language
    Course Language
    English
  • video-transcript
    Video Transcript
    Yes
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