Managing the New Product Development Process

what learn

Course Description

This course introduces design thinking tools for innovation, focusing on CCRs (Critical Customer Requirements), concept generation, down‑selection and prototyping—crucial for structured idea funnel management.

what learn

Tools / Techniques Covered

Personas, Prototyping kits
Prequisites

Prerequisites

Basic product lifecycle

difficulty level

Difficulty Level

Intermediate
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Course Includes:

  • skill
    Skill
    Product and Innovation
  • topic
    Topic
    Product Innovation
  • platform-name
    Platform
    Coursera
  • provider
    Provider
    University of Virginia
  • duration of course
    Duration of Course
    14 Hours
  • course-language
    Course Language
    English
  • video-transcript
    Video Transcript
    Yes
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