Product Management: An Introduction

what learn

Course Description

This course introduces PM core concepts—lifecycle, personas, value creation, SWOT analysis, ProdBoK®. Understanding these basics is crucial because they form the foundation for all subsequent product decisions and stakeholder communication.

what learn

Tools / Techniques Covered

ProdBoK concepts, SWOT analysis
Prequisites

Prerequisites

None

difficulty level

Difficulty Level

Introductory
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Course Includes:

  • skill
    Skill
    Product and Innovation
  • topic
    Topic
    Product Management
  • platform-name
    Platform
    Coursera
  • provider
    Provider
    IBM
  • duration of course
    Duration of Course
    2 Hours
  • ratings
    Ratings
    4.7 (728 reviews)
  • course-language
    Course Language
    English
  • video-transcript
    Video Transcript
    Yes
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