Google SEO Fundamentals

Course Description

Course Description

This course introduces learners to the fundamentals of SEO, focusing on on‐page, off‐page, technical SEO, and keyword research. Understanding this is crucial because effective SEO enhances website visibility and drives organic traffic in digital marketing today.

Web Analytics and SEO; Information Architecture; Content Strategy; Keyword Research; Content Performance Analysis;

Tools / Techniques Covered

Web Analytics and SEO; Information Architecture; Content Strategy; Keyword Research; Content Performance Analysis;
≥ 2 years business/marketing experience; familiarity with social media.

Prerequisites

≥ 2 years business/marketing experience; familiarity with social media.

Difficulty Level

Difficulty Level

Intermediate
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Course Includes:

  • Social and Digital Media
    Skill
    Social and Digital Media
  • SEO
    Topic
    SEO
  • Coursera
    Platform
    Coursera
  • University of California
    Provider
    University of California
  • Duration of Course
    Duration of Course
    10 Hours
  • Ratings
    Ratings
    4.8 (3,655 reviews)
  • Course Language
    Course Language
    English
  • Video Transcript
    Video Transcript
    Yes
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