Turn.io

WhatsApp communication and engagement platform for NGOs & SPOs

Turn.io is a WhatsApp Business API-based platform that enables organisations to design, automate, and manage beneficiary communication workflows at scale.

Communication challenges for nonprofits and social purpose organisations

Challenge

Beneficiary communication is often fragmented across spreadsheets, field notes, and informal WhatsApp groups

Sending targeted updates to specific groups requires manual effort and does not scale

SMS and call-based outreach has low engagement and limited two-way interaction

Building structured communication systems typically requires technical expertise

Solution

Platforms like Turn.io enable organisations to manage WhatsApp-based communication through structured workflows, automation, and centralised conversation management.

Key capabilities of Turn.io

Core capabilities that support WhatsApp-based programme communication

Conversational flow builder

Allows programme teams to design structured communication journeys such as onboarding, reminders, and surveys without requiring developer support.

Broadcast and segmented messaging

Enables targeted outreach to specific beneficiary groups based on programme data such as location or programme stage.

Shared team inbox

Supports collaborative management of inbound beneficiary conversations, ensuring queries are tracked and responded to.

Automation and workflow triggers

Allows organisations to automate routine interactions using keyword-based flows and predefined responses.

Analytics and reporting

Provides visibility into message delivery and engagement, supporting basic monitoring of communication effectiveness.

WhatsApp Business API access

Turn.io manages API access, template approvals, and compliance requirements, reducing technical setup complexity.

Turn.io supports programme delivery workflows including onboarding, periodic check-ins, and information dissemination, replacing fragmented communication with structured and trackable interactions.

Language support

Turn.io supports communication in all languages supported by WhatsApp, including Hindi and other Indic languages.

Pricing for nonprofits

Platform access

Turn.io offers paid plans starting at approximately USD 199/month.

Nonprofit access

Eligible organisations may receive discounted pricing through programmes such as TechSoup or participate in accelerator initiatives.

Messaging costs

WhatsApp conversation charges are billed separately based on Meta’s pricing model and vary by country and message type.

Consideration

Total cost depends on expected message volume and programme scale.

Best suited for which nonprofits

Health and nutrition programmes delivering structured communication

Organisations running large-scale outreach

Programmes with beneficiaries already active on WhatsApp

Humanitarian and crisis-response initiatives

Similar tools

Glific

WATI

Gupshup

Frequently Asked Questions

What is Turn.io used for?

Turn.io is used to manage WhatsApp-based communication workflows, including beneficiary outreach, engagement, and programme delivery.

Is it suitable for rural India?

It works on smartphones with WhatsApp and supports local language communication, but requires internet access.

Is it free for nonprofits?

Turn.io offers paid plans, with discounts available for eligible organisations. Messaging charges apply separately.

Who typically uses it within an organisation?

Programme teams, communication staff, and M&E teams use the platform for managing engagement workflows.

Can it support large-scale programmes?

Turn.io has been used in large-scale communication deployments, including public health initiatives.

Want to learn more?

Visit Turn.io