Attract and Engage Customers with Digital Marketing

Course Description

Course Description

This course introduces learners to tactics for building brand awareness and engagement, focusing on SEO fundamentals, SEM, display advertising, and persona development, with hands‑on activities guided by Google professionals. Understanding this is crucial because effective customer attraction and engagement underpin successful digital campaigns today.

SEO; SEM; Display Advertising; Customer Persona; Google Ads; PPC

Tools / Techniques Covered

SEO; SEM; Display Advertising; Customer Persona; Google Ads; PPC
None

Prerequisites

None

Difficulty Level

Difficulty Level

Introductory
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Course Includes:

  • Social and Digital Media
    Skill
    Social and Digital Media
  • Digital Marketing
    Topic
    Digital Marketing
  • Coursera
    Platform
    Coursera
  • Google
    Provider
    Google
  • Duration of Course
    Duration of Course
    4 Hours
  • Ratings
    Ratings
    4.8 (7,050 reviews)
  • Course Language
    Course Language
    English
  • Video Transcript
    Video Transcript
    Yes
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The information provided here is created as a community resource and is not intended as professional advice or a recommendation by ILSS or Koita Foundation. While we strive to ensure the accuracy of the content, we do not take responsibility for any errors or omissions. Users should use their own discretion before making any decisions based on this information. ILSS or Koita Foundation assume no liability for any actions taken based on the information provided.