Digital Marketing

Course Description

Course Description

This course introduces learners to comprehensive digital marketing strategies, focusing on integrated channel tactics (SEO, SEM, social, email, display), web analytics, and campaign management through practical projects. Understanding this is crucial because advanced digital marketing skills drive ROI and strategic growth in competitive markets today.

Google Analytics; SEO; SEM; PPC; Social Media Campaigns; Email Marketing; Web Design

Tools / Techniques Covered

Google Analytics; SEO; SEM; PPC; Social Media Campaigns; Email Marketing; Web Design
Basic understanding of traditional marketing (4P)

Prerequisites

Basic understanding of traditional marketing (4P)

Difficulty Level

Difficulty Level

Advanced
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Course Includes:

  • Social and Digital Media
    Skill
    Social and Digital Media
  • Digital Marketing
    Topic
    Digital Marketing
  • Coursera
    Platform
    Coursera
  • Illinois Institute of Technology
    Provider
    Illinois Institute of Technology
  • Duration of Course
    Duration of Course
    60 Hours
  • Ratings
    Ratings
    4.5 (40 reviews)
  • Course Language
    Course Language
    English
  • Video Transcript
    Video Transcript
    Yes
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