Foundations of Digital Marketing and E‑commerce
Course Description
This course introduces learners to digital marketing and e‑commerce fundamentals, focusing on marketing funnels, customer journeys, and entry‑level roles, guided by Google employees through hands‑on activities. Understanding this is crucial because digital marketing drives customer acquisition and retention in today’s online economy.
Tools / Techniques Covered
Prerequisites
None
Difficulty Level
Course Includes:
Skill
Social and Digital Media
Topic
Digital Marketing
Platform
Coursera
Provider
Google
Duration of Course
10 Hours
Ratings
4.8 (27,853 reviews)
Course Language
English
Video Transcript
Yes
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