Introduction to Digital Marketing

Course Description

Course Description

This course introduces learners to foundational digital marketing skills, focusing on social media marketing, email, PPC, content channels, audience analysis, and growth hacking strategies using tools like Semrush. Understanding this is crucial because these core skills enable effective online customer acquisition and campaign optimization today.

Digital Marketing; Web Analytics; Email Marketing; Content Marketing; Google Analytics; KPIs; Persona Development

Tools / Techniques Covered

Digital Marketing; Web Analytics; Email Marketing; Content Marketing; Google Analytics; KPIs; Persona Development
None

Prerequisites

None

Difficulty Level

Difficulty Level

Introductory
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Course Includes:

  • Social and Digital Media
    Skill
    Social and Digital Media
  • Digital Marketing
    Topic
    Digital Marketing
  • Coursera
    Platform
    Coursera
  • IBM
    Provider
    IBM
  • Duration of Course
    Duration of Course
    10 Hours
  • Course Language
    Course Language
    English
  • Video Transcript
    Video Transcript
    Yes
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The information provided here is created as a community resource and is not intended as professional advice or a recommendation by ILSS or Koita Foundation. While we strive to ensure the accuracy of the content, we do not take responsibility for any errors or omissions. Users should use their own discretion before making any decisions based on this information. ILSS or Koita Foundation assume no liability for any actions taken based on the information provided.