Managing the New Product Development Process

Course Description

Course Description

This course introduces design thinking tools for innovation, focusing on CCRs (Critical Customer Requirements), concept generation, down‑selection and prototyping—crucial for structured idea funnel management.

Personas, Prototyping kits

Tools / Techniques Covered

Personas, Prototyping kits
Basic product lifecycle

Prerequisites

Basic product lifecycle

Difficulty Level

Difficulty Level

Intermediate
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Course Includes:

  • Product and Innovation
    Skill
    Product and Innovation
  • Product Innovation
    Topic
    Product Innovation
  • Coursera
    Platform
    Coursera
  • University of Virginia
    Provider
    University of Virginia
  • Duration of Course
    Duration of Course
    14 Hours
  • Course Language
    Course Language
    English
  • Video Transcript
    Video Transcript
    Yes
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