Glific

WhatsApp-based communication platform for NGOs & SPOs

Glific is an open-source platform that enables nonprofits and social purpose organisations to engage beneficiaries through WhatsApp, supporting two-way communication, information delivery, and feedback collection at scale.

Communication challenges for Nonprofits & Social Purpose Organisations

Challenge

Many organisations rely on one-way communication channels such as SMS or calls, limiting interaction with beneficiaries

Delivering timely and personalised information to large user groups is difficult

Feedback collection is often manual or delayed

Solution

Tools like Glific enable structured, two-way communication workflows on WhatsApp, improving engagement and enabling real-time feedback loops.

Key capabilities of Glific

Core capabilities that support communication and engagement workflows.

Two-way WhatsApp communication

Enables interactive conversations instead of one-way outreach

Automated chatbot workflows

Supports structured flows for onboarding, information delivery, and responses

Campaign and broadcast messaging

Allows targeted communication to segmented user groups

User segmentation and targeting

Enables personalised communication based on user attributes and behaviour

Data capture and response tracking

Collects queries, responses, and feedback through chat

System integrations

Connects with external systems such as CRMs or databases

Indian Language Support

Hindi Bengali Tamil Other regional languages

Pricing for Nonprofits

Glific follows a combination of platform fees and usage-based messaging costs.

Platform Access

For nonprofits setting up and using the platform

One-time setup and onboarding
Monthly or long-term subscription plans
Access to core platform features

Messaging Costs

For organisations running communication at scale

Based on number of users and messages
Pricing varies by conversation type (e.g., marketing, utility)
User-initiated conversations are typically free

Advanced / Custom Setup

For organisations with higher scale or specific requirements

Additional data infrastructure (e.g., analytics tools)
Custom workflows and integrations
Consulting support for advanced use cases

Best suited for which nonprofits

NGOs running large-scale communication programmes

Suitable for organisations engaging with large beneficiary groups

Teams focused on behaviour change and engagement

Useful for iterative and ongoing communication

Organisations with WhatsApp-active audiences

Works best where beneficiaries regularly use WhatsApp

Programmes requiring feedback loops

Supports collection of real-time inputs and responses

Similar tools

Other platforms used by nonprofits for communication and engagement.

RapidProWorkflow automation platform

Turn.ioWhatsApp-based communication platform

WhatsApp Business API platforms (e.g., Gupshup)Messaging infrastructure providers

NGO References

Organisations across education, health, and livelihoods have used Glific.

Pratham Books

SNEHA

Magic Bus

Frequently Asked Questions

What is Glific used for?

Used for WhatsApp-based communication, engagement, and feedback collection.

Is it suitable for nonprofits?

It is designed for use by social impact organisations.

Who typically uses it?

Programme and communication teams managing beneficiary engagement.

Does it require technical expertise?

Basic setup is required; advanced use cases may require technical support.

Is it suitable for low-connectivity environments?

It works where users have access to WhatsApp and internet connectivity.

Want to learn more?

Visit Glific