Hootsuite

Flexible social media management for nonprofits and social purpose organisations

Hootsuite is a social media management platform that helps nonprofits and social purpose organisations plan content, manage engagement, monitor public conversations, and analyse performance across multiple platforms from a single dashboard.

Social media communication challenges for nonprofits & social purpose organisations

Challenge
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Maintaining consistent communication across multiple platforms, especially during campaigns, with limited team capacity

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Managing multiple social media accounts separately, leading to fragmented workflows and inefficiencies

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Limited visibility into audience sentiment, engagement, and how campaigns are being received

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Responding to comments, messages, and mentions in real time, particularly during high-activity periods

Solution
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Tools like Hootsuite enable organisations to manage social media from a single platform, supporting structured communication, engagement, and performance tracking.

Key capabilities of Hootsuite

Four core capabilities that enable structured and scalable social media management.

Content planning and scheduling

Plan, organise, and automate posts across platforms to ensure consistent communication.

Unified engagement and response workflows

Manage comments, messages, and mentions from a single inbox with team-based assignments and coordination.

Social listening and sentiment tracking

Monitor public conversations, track mentions, and analyse audience sentiment to understand perception and identify risks early.

Analytics and performance insights

Track engagement, reach, and content performance, and use insights to improve communication strategies.

Pricing for nonprofits

Hootsuite offers tiered plans based on organisational scale and complexity of use.

Standard plan (for small teams)

Suitable for organisations starting structured social media management.

  • Manage multiple social media accounts (limited scale)
  • Post scheduling and content planning
  • Basic analytics and recommendations
  • AI-assisted captions and content support
  • Unified inbox and basic automation

Advanced plan (for growing teams)

Designed for organisations managing multiple campaigns and requiring coordination.

  • Unlimited social media accounts
  • Customisable analytics and reporting
  • Automated responses and saved replies
  • Bulk scheduling and campaign planning
  • Team workflows, message routing, and tagging
  • Competitor benchmarking and insights

Enterprise plans (for large organisations)

Suitable for organisations with complex communication needs and multiple teams.

  • Custom workflows and approval systems
  • Multiple users and advanced permissions
  • Enhanced security and compliance features
  • Dedicated support and onboarding

Best suited for which nonprofits?

Organisations managing multiple social media platforms

Ideal for teams handling communication across several channels and campaigns.

Organisations running structured outreach or advocacy campaigns

Useful where consistent messaging, engagement, and monitoring are critical.

Similar tools for social media management

Buffer
Sprout Social
Later

Frequently Asked Questions

What is Hootsuite used for?

Hootsuite is used to manage social media accounts, including scheduling posts, responding to messages, monitoring conversations, and analysing performance.

Is it suitable for nonprofits?

Yes, it helps nonprofits manage communication more consistently and understand audience engagement.

What is social listening?

Social listening involves tracking mentions, keywords, and conversations to understand public sentiment and identify trends or risks.

Can teams collaborate on Hootsuite?

Yes, it supports team workflows, approvals, and role-based access.

Is Hootsuite free?

it offers paid plans with different levels of features, along with trial options and nonprofit discounts.

Want to learn more?

Visit Hootsuite

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