Streak

Email-native CRM for NGOs & SPOs

Streak is a CRM built directly inside Gmail, enabling nonprofits and social purpose organisations to structure donor communication and fundraising workflows without moving to a separate platform.

Fundraising systems are often overbuilt or under-structured

Challenge

Donor communication primarily happens in email, but lacks structure and visibility.

Traditional CRMs are often too complex, expensive, or underutilised by small teams.

Teams struggle to balance ease of use with structured tracking, leading to fragmented workflows.

Solution

Streak CRM for Gmail enables nonprofits to adopt a lightweight, email-first CRM approach, adding structure without the overhead of a full system

Key capabilities of Streak

Four core capabilities that enable email-first fundraising workflows for nonprofits

Pipeline-based workflow management

Track donors, grants, or partnerships across clearly defined stages

Email as the system of record

Treat email as the primary data layer, automatically capturing communication history

Scalable outreach from inbox

Use mail merge, snippets, and tracking to run personalised outreach at scale

Built-in workflow discipline

Set reminders, notes, and tasks to ensure consistent follow-ups

Pricing for Nonprofits

Streak offers flexible pricing with a free tier and paid plans that scale based on team size and workflow complexity. Nonprofit discounts may be available.

Free plan

For individuals or early-stage organisations

Basic CRM functionality within Gmail
Email tracking and limited mail merge
Suitable for small-scale donor outreach

Paid plans (Pro & Pro+)

For teams managing structured fundraising workflows

Pipeline management and shared workflows
Mail merge and email tracking
Integrations (e.g., Zapier, Slack) and automation
Advanced reporting and higher usage limits

Enterprise plan

For large organisations with advanced requirements

Custom roles and permissions
Data validation and governance
Priority support and advanced controls

Best suited for which nonprofits?

NGOs prioritising usability over complexity

Organisations that want a system their team will actually use

Email-first fundraising teams

Where most donor engagement happens through Gmail

Similar tools for NGO CRM & donor management

HubSpot CRMfeature-rich but more complex

Salesforce Nonprofit Cloudpowerful but resource-intensive

Zoho CRMflexible but requires setup and maintenance

Frequently Asked Questions

What is Streak actually — a CRM or something else?

Streak CRM for Gmail is best understood as an email-native workflow layer, not a full CRM. It structures donor conversations and pipelines within Gmail, rather than managing a centralised donor database.

When does Streak work well for nonprofits?

It is most effective for relationship-driven, email-first fundraising, where managing conversations and follow-ups is more critical than maintaining complex donor records.

What does Streak not solve in fundraising?

Streak does not support donation tracking, financial reporting, or large-scale donor segmentation. It improves communication workflows, not overall fundraising infrastructure.

How is it different from traditional CRM tools?

Tools like HubSpot CRM or Salesforce Nonprofit Cloud are database-first systems, while Streak is communication-first, built directly into email workflows.

When should an organisation move to a full CRM?

When fundraising requires centralised data, reporting, segmentation, and multi-team coordination, a full CRM becomes necessary.

Want to learn more?

Visit Streak