Hotjar
User behaviour analytics tool for website and user experience
Hotjar is a digital experience analytics tool (now part of Contentsquare) that helps organisations understand how users interact with their websites and applications. It provides visual insights into user behaviour through heatmaps, session recordings, and feedback tools.
It enables teams to move beyond quantitative metrics and understand user behaviour, friction points, and engagement patterns.
User experience and engagement challenges
Traditional analytics tools show what users do, but not how they interact with pages or interfaces.
Organisations struggle to understand where users drop off or face issues during key journeys.
Data often lacks context around why users behave in certain ways.
User feedback is often collected separately and not integrated with behavioural data.
Hotjar provides visual and qualitative insights into user behaviour by combining interaction tracking with feedback tools. It helps organisations identify usability issues, understand user intent, and improve digital experiences based on real user behaviour.
Key capabilities of Hotjar
Pricing for nonprofits
Free version
- Free to use (no credit card required)
- Up to ~20k–200k monthly sessions (depending on plan structure)
- Heatmaps and session recordings
- Basic funnels and filters
- Limited survey and feedback responses
Growth / Plus plans (paid)
- Starts at approximately $39–$49 per month
- Higher session tracking limits
- Advanced filters and segmentation
- AI-powered insights (Hotjar Sense)
- More integrations and data retention
Business / Pro plans
- Starts at approximately $79–$99+ per month
- Large-scale session tracking
- Advanced analytics and reporting features
- Deeper integrations and customisation
